Morris Beegle serves as the President of the We Are For Better Alternatives (WAFBA) family of brands, where he leads a diverse portfolio spanning education, advocacy, and entertainment. Through various channels such as podcasts, live events, webinars, radio, and digital and print media, Beegle actively engages global audiences. With a strong entrepreneurial spirit and a reputation as a respected industry thought leader, he oversees the production of hemp-centric events like the NoCo Hemp Expo and The EIHA(European Industrial Hemp Association) Conference.

In addition to event production, Beegle is the publisher behind media platform Lets Talk Hemp and the founder of Experience Hemp, a consulting and marketing organization catering to international markets. Complementing these endeavors, Beegle has founded several hemp product brands including Silver Mountain Hemp Guitars, known for their hand-crafted hemp guitars, cabinets, and components. He also leads Tree Free Hemp Paper and Printing, as well as One Planet Hemp, a merchandise line offering apparel, posters, and accessories.